This week WA Primary Health Alliance (WAPHA) launched Depression starts small, get help before it grows, a campaign that plays into the age-old metaphor of the black dog, updating it to introduce the black puppy as a symbol for early awareness of mild to moderate depression.
This campaign is designed to raise awareness of the early symptoms of depression and promote help seeking behaviours. This thought-provoking campaign is the culmination of many months of research, interviews with people with lived experience and discussions with primary care clinicians and mental health professionals.
The message we want to get across is that getting on top of depression early, before it grows, is important and that you don’t need to deal with this alone.
Of course, while seeing your GP is a great idea, people can also get help from many other sources, including Head to Health, Head to Health phone line 1800 595 212 and Medicare Mental Health Centres.
We hope this campaign will make an impression and contribute to reducing stigma and encouraging people to reach out and seek help, and I encourage you to watch the campaign and share with your staff and clients.
Kind regards
Mark Cockayne
Executive General Manager – Commissioned Services